Potential clients who find themselves suddenly disabled and unable to work are often clients who have the fewest resources available. Plus, there is a lot of competition when it comes to the availability of attorneys who are willing to help them win their case. If you are a Social Security disability attorney, there is a lot of room for error when it comes to advertising to attract clients. This is why most Social Security disability attorneys outsource their advertising to a third-party company. Here are a few of the biggest mistakes to avoid with advertising as a Social Security disability attorney.
Mistake: Assuming that you don't really need to advertise your services at all.
Why? When you are in such a prestigious line of work as law, you may assume that for the most part, clients will just find you when they need your services. However, this is not always the case, especially if your field of focus is on helping clients obtain their Social Security because they have became disabled. Potential clients will be drawn to attorneys that they are familiar with, which is often only achievable through consistent advertising and marketing campaigns.
Mistake: Creating ads that are misleading and overly promising.
Why? Social Security disability claims will range in form from one client to the next, and there will always be those clients who will not qualify for disability no matter how hard you try to help them. Therefore, it is crucial that you never make promises with your advertising efforts that you may not be able to follow through with. Making definite claims in ads about how you will get the client's disability claim approved can be considered misleading, which will not only get you a bad reputation fairly fast, it could also lead to fines from the Social Security Administration for false or misleading advertising.
Mistake: Not building an emotional connection with video advertising.
Why? Video advertising, whether it is short media ads you use online or television commercials, could easily be considered one of the most effective marketing tactics as a Social Security disability attorney. The key in making these video ads work for you is ensuring the ads build a sense of trust with potential clients, and the easiest way to make this happen is to build an emotional connection with your audience. Including things like testimonials from other clients who you have helped can be an easy way to connect and make clients feel as though you are not only capable, but caring about their situation.
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