If you want your business to thrive, advertising is important. You need to consider the best way to reach the most people in your area possible and advertising at your local sports arena can often be a great way to do that. The following guide walks you through a few different ways that you can get the word out about your business through arena advertising.
Buy Flyer Space
Many sports teams give out flyers to guests entering the arena to watch a sports event. The flyers typically give an outline of the schedule for the events that will be taking place while the person is in the arena. On the back of the flyer, there is usually space available for local businesses to advertise to the sports enthusiasts. Be sure that you make the most of the space that is available by mentioning the address of your shop, the name of your shop, and a catchy phrase letting potential customers know what your business has to offer.
Buy Wall Space
There are advertisements posted all around the walls of arenas. There are some that are posted on the walls of baseball field diamonds, the sides of soccer fields, and even around the ice at a hockey game. Buying advertising space around one of these arenas allows you to advertise not only to the people in the arena that day, but also to the people watching the game on television if it is a broadcasted game. Be sure that the sign you choose is eye-catching and large enough for people to be able to see when they see it for just a few seconds as the players go by it.
Buy Digital Advertising Space
Many arenas now have large electronic displays over the arena that people can use to see the games in more detail. These large displays often feature advertisements for local businesses, as well. You can buy some of the digital advertising space. The great thing about the digital advertising is that you can create an ad that moves to grab the attention of potential customers. Have a professional create the ad for you to ensure that it looks the way you want it to look.
Many arenas require you to sign a contract stating that you will pay for the arena advertising for a specific amount of time. You will have to pay the costs promptly or the arena can replace your ads immediately.