If you are trying to promote your brand on social media, you are going to need to make sure that you have the right mix of being genuine and funny, and getting information out to consumers. Many people only use social media to talk to their friends and will resent having a company try to interact with them. Other people will love it and use it to interact with you, ask questions, and get their problems solved. To make the best use of social media, you are going to want to ensure that your overall influence is as high as possible. Here are some tips for improving your influence.
1. Post About News Related to Your Brand
The first thing that you are going to want to do is look at your company calendar and check out what's going to be happening with products associated with your brand. Maybe you're coming out with a new flavor, a new bag design, or are improving one of your products in some way. Hype up that change as much as possible before the change actually happens in order to build interest, and preemptively answer any questions that customers might have.
If you regularly post news, your customers will become used to this and will visit your pages regularly in order to get information about the products that they love. They will also be more likely to talk about your pages to their friends in order to explain where they got the knowledge about your products.
2. Use Memes
Next, you are going to want to utilize memes in order to make a point. There are a number of different websites that inform people about what jokes and pictures are currently trending. Social media allows you to utilize these jokes and pictures because it lets you use them immediately, before they go stale and people lose interest. If you look up which memes are trending and relate them to your brand in a variety of posts, you can show younger people that you are on top of pop culture and are relevant to their lives.
3. Answer Customers Directly
For every social media page you have, you want to make sure that you have a few people answering customers' questions and responding to comments. You want to be known as the brand that people can talk to, rather than the company that ignores customer questions and input. By doing this, you will increase interest in your social media pages and expand your overall interest. Even responding to the most mundane comments can make customers feel included and be more likely to visit your pages in the future.
For more information, talk to a company that specializes in helping companies utilize social media effectively in advertising campaigns. A company that provides social media ROI services is a good place to start.